B2B Marketing University - Boston
Do you have what it takes to excel in the
new B2B marketing environment?
Join us , and take your game to the next level.
Boston Marriott Burlington Hotel • Burlington, MA • November 4
B2B Marketing University is a new, highly-anticipated series of educational seminars designed to help B2B marketers stay ahead of the curve and excel in the changing B2B marketing environment.
The series provides serious, world-class marketing education and leading insights around best practices and innovation for topics at the top of today's B2B marketers' agendas.
B2B Marketing University will deliver key insights and strategies that are critical to succeeding as a B2B marketer in the current environment.
And the best part is that B2B Marketing University is free of charge to qualified marketers. It's being underwritten by Silverpop, and we promise 100% pure education for serious marketers -- no product pitches, just learning.
So register today.
Format
This event series is coming to the Boston Area with a live, half-day session that kicks off with lunch and a “state of the union” talk on B2B marketing today. This will be followed by three one-hour course modules designed and taught by leading B2B marketing experts (see below for details). And the event will finish with a roundtable discussion (over cocktails and hors d'oeuvres) between our experts and attendees.
Topics covered will include:
- Building multichannel demand generation programs
- Developing and leveraging lead-scoring models for lead routing and lead nurturing
- Finding cohesion between inbound/social and outbound/nurturing marketing activities
- Implementing lead-management strategies and systems
- Improving sales/marketing alignment
- Managing marketing accountability and ROI
- Understanding and leveraging “buyer dialogue” context to improve content and campaigns
Presenters will include:
- Ann Handley, Chief Content Officer, MarketingProfs
- Meg Heuer, Research Director, SiriusDecisions
- Jay Hidalgo, CEO, The Annuitas Group
- Joe Moloney, Principal, Conselltants
- Adam Needles, Director of Field Marketing, Silverpop
- David Raab, Principal, Raab Associates
- And others TBA
Logistics
Wednesday, November 4, 2009
Noon to 6 p.m. ET
Boston Marriott Burlington Hotel
One Burlington Mall Road
Burlington, MA 01803
781-229-6565
Agenda
| Noon - 1:00 p.m. |
Lunch and keynote
"The New Challenge (and Opportunity) for B2B Marketing" - Needles |
1:00 - 2:00 p.m.
|
B2B Marketing Module 1 -- Strategy + Processes + Culture - Hidalgo |
| 2:00 - 3:00 p.m. |
B2B Marketing Module 2 -- Programs + Systems + Technology - Moloney |
| 3:00 - 3:30 p.m. |
Coffee break and networking |
| 3:30 - 4:30 p.m. |
B2B Marketing Module 3 -- Measurement + Accountability + ROI - Raab |
| 4:30 - 6:00 p.m. |
Closing roundtable and cocktails
"The Keys to Being a Successful B2B Marketing Leader: Lessons from the Field"
Handley, Heuer, Hidalgo, Needles, Moloney, Raab
|
Cost
As indicated above, this event is being offered free of charge for qualified marketers.
Partners
Silverpop has partnered with leading B2B marketing experts to produce this event series and has asked them to just teach, with no product pitches or underlying agenda. You also can expect the same from the Silverpop team. B2B Marketing University is focused on 100 percent pure education for serious marketers.
Our partners for the Boston-area event include:
For more information on the series, other partners or to view the dates and locations for other B2B Marketing University events, visit the series' home page.
Please complete the form below to register to attend:
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